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SpyFU Review

The Online digital business Guru! SPYFU

There is a saying that a successful man is the one who finds out what is the matter with his business before his competitors do. And this is exactly what is the difference is between a successful business and a struggling business. If we observe in a market, whether it’s physical or digital, there are always some stores where even flies barely go and then those where customers are bloating like a den of flies. It’s easy to say that they may have something better to sell there, but in most cases, its exactly the same product which is also being sold somewhere else in the surrounding. Thus, it may be due to an amazing salesman selling the same chicken as the cocky one across the road, or it may be something else. In order to figure out, all the cocky salesman’s employer has to do is go across the road and check out the thriving store. That way, if he is smart, he can grab the key differences between the same product’s successful business model and a struggling one. Subsequently, he can apply those corrections on his own business by firing the cocky salesman and hiring someone smart, hence, the problem solved.

Nevertheless, this physical observation is not available in the digital world as its really difficult to figure out what exactly is a successful business doing, how it is doing it? Comparative analysis as well as its strategies. It is impossible to figure all that from some application or website alone. Unless, you have someone from the inside, sharing all that information with you. The later in most cases is least probable as digital business markets are not restricted to a town or city, rather they are all around the globe. Therefore, when I had a small online store, the same issue struck me. No matter how much I ogled google, I could not find a single business booster for my business which can make me take the right decisions in the right direction. There I came across SPYFU. Now, as its name sounds SPYFU, it is totally the opposite. If we split it for your understanding, SPY is not really actually spying and FU is not what you think it is. To put it simply, SPYFU just analysis the online public data of any company or organization and tells you about your competitors, what keywords they use, what products they are selling well, etc. This way You can know about their business design and model. Thus, you can calibrate your own campaign according to it. This way online business owners like us can do directed marketing with respect to the data you have got, thus the probability of getting good business soars. SPYFU offers various packages to its users. While parts of this search engine optimization (SEO) package are a bit complex for pure novices, however, SPYFU is an excellent overall digital marketer’s toolset. SPYFU can full fill the needs of both advanced SEO practitioners and average business users. It nails this delicate balance, mainly due to its good User Interface design. That, along with its affordable price makes it an obvious pick for small or medium business entrepreneurs.

SPYFU offers various packages to its users. While parts of this search engine optimization (SEO) package are a bit complex for pure novices, however, SPYFU is an excellent overall digital marketer’s toolset. SPYFU can full fill the needs of both advanced SEO practitioners and average business users. It nails this delicate balance, mainly due to its good User Interface design. That, along with its affordable price makes it an obvious pick for small or medium business entrepreneurs.

SPYFU Pricing

SPYFU’s Basic plan begins at $33 per month when billed annually. Though, unlike other tools in this SEO, Keyword Word (KW) finder in SPYFU doesn’t price by search results. All plans come with an unlimited number of domains, keyword, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. Hence, the functionality we get with SPYFU for the price is an important factor.

Search of Keyword & User Experience

The SPYFU dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SPYFU can do across the spectrum of SEO tooling, but for small and average online businesses we’re focusing primarily on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, the keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built-in throughout SPYFU, but I started in the Keyword Research tab.

When testing each tool, I used the same set of five keywords to see how results differed between each of my competitors. The five keywords I used were computer magazine, digital marketing, online shopping, IT consultant, and small business modeling. I chose this combination to simulate real-world terms that businesses might search for (including publishers of magazines) as well as to find related search results and vulnerable competitor sites.

After running searches on my five test terms, I found that SPYFU creates and structures its keyword results and metrics somewhat differently than  KW Finder, or Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SPYFU draws a far more apparent correlation with exactly how much money a keyword is worth. After searching “digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis.

Atop the main results, SPYFU gave me not only CPC for the keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more. At the bottom of the keyword, the results were the SERP analysis. This broke down each URL in the search results page, though KW Finder offers a much more detailed breakdown in this respect. SPYFU focuses on monthly costs, which may or may not be important to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SPYFU can be a gold mine.

Keyword Management & Reports

Keyword management is baked into SPYFU throughout the platform. Within each of its three main research tabs—SEO, PPC, and Keyword—there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. These are SPYFUs’ four main metrics where keyword research is concerned. On the left of the table is either the keyword you’ve researched and grouped yourself or the top keyword group. On the top right of the table, you can then add selected keywords to lists, or export your selected keyword as a Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush and executed better in Moz Pro and KWFinder. Where SPYFUs keyword management capabilities really stand out are in its List Builder and Tracking tabs. This is also where SPYFU makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like “Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.

Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same way as a keyword search: You enter keywords and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly ad budget and available contact information that can then be exported to your CRM or lead management system. There’s also the Tracking tab, which lets you take keywords you’ve identified and start ongoing monitoring that reports back with weekly domain rankings and keyword position changes. Using the tab, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a report on suggested domain keywords or custom keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, and then was given the option to run either a one-off report or a recurring monthly report. That sort of competitive analysis is another area in which SPYFU stands out, as it also has a tool called “Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the magazine’s domain and the tool quickly built an interactive data visualization that showed where magazine keywords overlapped with our competitors. There’s also what SPYFU calls a “keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways for you to gain an SEO edge on your competitors. Along with the SEO functionality of its main product, SPYFU has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view segments, time-of-day traffic, and on-page behavior.

All-in-One SEO Value in a Sleek Package

SPYFU goes the furthest of all the SEO optimization tools we tested, directly bringing value to sales, marketing, and the business’ bottom line. SPYFU manages to give SMBs a tool that anticipates their needs and is easy to use. One big bonus is its affordable price compared to other tools in this roundup. For the average SEO user who’s looking to simply identify and sort targeted keywords, SPYFUs emphasis on keyword monetary value and its detailed search advertising breakdowns may be overkill. But for more and more businesses that are working to integrate their SEO research into a more holistic strategy encompassing marketing, advertising, and sales, SPYFU earns an overall strength of its complete suite of traditional SEO tools including deeper crawling capabilities, but for integrated digital marketing teams, SPYFU is the tool you want.


SPYFU is one of the best known names in the SEO game due to a deep feature set, excellent reporting, and solid support for digital marketing and advertising. While it might be a bit complex for novices, it remains an excellent pick for all those having average or above understanding about digital business models and marketing.

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