HomeCelebritiesMusic Mogul Scooter Braun's Net Worth and Business Empire

Music Mogul Scooter Braun’s Net Worth and Business Empire

If you like pop music, you’ve undoubtedly heard of Scooter Braun. He is the guy behind some of the industry’s greatest stars, such as Justin Bieber, Ariana Grande, and Demi Lovato. However, how wealthy is this music mogul really? In this post, we’ll look at Scooter Braun net worth and the elements that have led to his success. Stay tuned to discover out. 

Childhood and Education

Scott Samuel Braun, better known as Scooter Braun, was born on June 18, 1981, in New York City. He was raised in Greenwich, Connecticut, and attended Greenwich High School. Braun continued his education in business and economics at Emory University in Atlanta, Georgia.

Early Days and Entrepreneurial Spirit

Scott Samuel “Scooter” Braun, born on June 18, 1981, in New York City, showed entrepreneurial skills from an early age. During high school, he arranged parties and used his earnings to pay his college expenses. After graduating from Emory University in Atlanta, Braun worked in a variety of fields, including marketing and promotions. His career in the music business started when he came upon a video of a young Justin Bieber performing on YouTube.

First Steps in the Music Industry

Braun’s initial journey into the music business occurred when he was a college student marketing parties. He became an intern with Jermaine Dupri’s So So Def Recordings after discovering his love for music and talent management.

Braun started his talent management firm, SB Projects, in 2002, and it went on to become one of the world’s most successful music management organizations. His major break came in 2007 when he spotted a young Justin Bieber on YouTube and saw his potential as a celebrity. Braun recruited Bieber to his management business and helped establish his career, which went on to be one of the most successful in music history.

Braun’s success with Bieber prompted him to sign other popular singers such as Ariana Grande, Demi Lovato, and Kanye West. SB Projects now handles some of the most well-known figures in music and entertainment, and it has established itself as a key industry player.

Discovery of Justin Bieber and other successful artists

One of the key events in Scooter Braun’s career was discovering a young Justin Bieber on YouTube in 2007. At the time, Bieber was a 13-year-old Canadian lad to become a pop star. Braun saw something exceptional in him and started working with him, ultimately signing him to a recording contract with Island Def Jam Music Group.

Bieber swiftly rose to prominence under Braun’s management, selling millions of albums and winning countless prizes. Since then, Braun has discovered and developed fresh talent such as Ariana Grande, Carly Rae Jepsen, and Psy.

Taylor Swift Controversy

Braun used his enormous assets to get Big Machine Records in 2019. He now owns the music catalog from Taylor Swift’s first five albums after paying $300 million for it. However, he had already strained relations with the pop diva due to his tiny part in her well-publicized conflict with Kanye West, a former client.

Seven years after his viral assault of Swift’s victory speech at the MTV Video Music Awards, West and Braun collaborated on the song “Famous” in 2016. According to NBC’s Today program, the song and accompanying video had sexual allusions to Swift, which she swore she never authorized.

Swift was quick to attack Braun’s Big Machine deal, writing on Tumblr, “Now Scooter has robbed me of my life’s work, which I was not given the choice to purchase. My musical legacy will go to someone who tried to destroy it.” She further claimed Braun coordinated his customers to intimidate her.

In November 2020, Braun sold Swift’s catalog to a private firm, prompting the singer to announce in a tweet that she had started re-recording her songs to control the masters.

The music mogul eventually addressed the subject in a 2021 interview with Variety, stating that he asked to meet with Swift many times but was refused. He expressed regret and sadness about Taylor’s response to the deal. “All of what happened has been very confusing and not based on anything factual.”

The conflict has ruined his image in the eyes of many music lovers, sparking widespread interest in his company’s recent exit. 

Business Ventures and Investments

In addition to his music career, Scooter Braun has been engaged in several successful business initiatives and investments. He is the creator of SB Projects, a full-service entertainment and marketing firm that serves a varied range of customers from numerous sectors. He has also invested in various others, including Uber, Spotify, and Casper.

Braun has become one of the most prominent entertainment icons due to his financial intelligence. His ability to identify talent and capitalize on rising trends has led him to prominence in both music and business. 

Personal Life Divorce Settlement

In 2014, Scooter Braun tied the knot with Yael Cohen, a health activist and philanthropist. They had three children together before filing for divorce in July 2021. The divorce was completed in September 2022.

Scooter agreed to pay Yael a $20 million equalization payment and $60,000 per month in child support as part of their divorce settlement. Yael kept their $30 million Brentwood estate, numerous works of art, several bank accounts, and a Land Rover Defender. Scooter took his $65 million Brentwood home (bought after the divorce), a $40 million Gulfstream G450 private plane, and over 100 works of art totaling over $100 million.

Sources of Income

Scooter Braun’s net worth stems mostly from his music career. As a talent manager, he receives a share of his clients’ revenues, which may amount to millions of dollars every year. Braun has also established himself as a successful entrepreneur by investing in a variety of businesses and startups. He is also a co-founder of Mythos Studios, a media firm that specializes in producing material for comic books and graphic novels. 

Ithaca Holdings LLC

Scooter founded Ithaca Holdings LLC in 2010, with $120 million in venture capital obtained from companies such as Spotify and Uber. In 2017, Carlyle Group, a private equity company, became a minority investor in Ithaca. Carlyle Group raised another big round of capital in 2019 at a value of $800 million. Braun remains the dominant owner, according to reports, after the purchase. Ithaca has businesses in many areas, including television, cinema, and technology. 

Estimated Net Worth

So, what’s Scooter Braun net worth? According to Forbes, Braun’s net worth is expected to be about $400 million in 2023. This is an incredible number, particularly given Braun’s young age and the fact that he still has many years to enhance his riches. 

Comparison to Other Music Industry Moguls

Scooter Braun’s net worth puts him in excellent company. He is often compared to other music business moguls such as Jay-Z, Diddy, and Dr. Dre, all of whom have made millions from their work in the industry. While Braun’s net worth may not yet be on pace with these legends, he is well on his way to joining them.

Overall, Scooter Braun’s net worth reflects his hard work, skill, and commercial acumen. It will be interesting to watch how far he can take his empire. 


Scooter Braun is one of the most prominent players in the music business today. As we’ve seen throughout the entire article, his net worth reflects his success as a talent manager, entrepreneur, and investor.

Scooter Braun has a growing empire that includes some of pop music’s greatest stars, and his net worth is reported to be more than $400 million. He has also made major donations to charity organizations, using his money and influence to positively affect the world around him.

As new musicians emerge and grow in the music business, Scooter Braun will undoubtedly continue to play an important part in defining the industry’s future.

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