I am a small business owner with around 8000 customers. Initially when I started my business in 2017, I used to personally send relevant emails and correspondence to all my clients; Especially to those having issues with our products. Back then it used to take me minimum 3 minutes to send a welcome email, read their response, queries and to formulate a reply and suggestions. Although there used to be a flood of emails even back then, but due to limited customers, it was manageable. However, with increase in popularity of my product, the flood gates of emails opened up. 100s of emails everyday, took up a lot of my time and especially weekends started taking 16 to 18 hours just for handling my emails. As the customer flow started to increase, I realized that there are 5 main types of customers, potential customers, new customers, Iggy customers, discount customer and loyal customers. But due to 100s of emails handling, I started losing both Iggy and loyal customers, due to not being able to give them right and timely responses. I realized, I needed help. Hiring another guy for assistance was costing high. So I looked for online solutions.There I came across Aweber.
AWeber is a system branded by many experts and professionals as one of the best platforms for email marketing which continues to impress with its superior autoresponders and rich feature providing businesses with the means to automate the process of delivering professionally designed and personalized emails and targeted messages to their customers and send follow up emails based on a schedule. This feature made it easy for me to establish a relationship with a potential and Iggy client and maintain a stronger bond with a loyal client.
At the same time, I also found AWeber to be a well integrated system that blended easily with my WordPress platform. To add to the goods, this was reasonably priced too, to say at least and was easily affordable to me with both smaller and larger number of subscribers. Plans started from $19 per month for 500 subscribers, and move to $149 for 10,000 of them.
The most useful feature of Aweber is its autoresponder that makes customer engagement and interaction easier than before. The system also boasts with advanced options for integration, including leading business tools and systems such as Zendesk, Salesforce, WordPress, PayPal, to name a few. The customer categories created by me generated right and directed automated responses to my customers without even a click. And only those customers needing extra attention were directed towards me. Thus, with 5000 emails correspondence everyday, only 15 or 20 emails are forwarded to me for input.
Aweber Customer Support
Customer support is also a huge highlight for AWeber. The company deploys a team of email marketing professionals who are highly knowledgeable, responsive, and effective. As I was new to email marketing, AWeber offered me regular live webinars for added instructions and training. Access to data and reports also gave me the insight I needed to make better decisions, devise and implement better strategies, and achieve success while creating personalized subscriber lists. On the list, I added 10 contacts per form, inserting their records and behaviour information. Nevertheless, AWeber did more than simply categorizing contacts – it provided me an insight on where customers are coming from and whether they’ve bought my product. Thanks to such historical overview, I am making smarter and more informed business decisions.
I actually learned online campaigning here at Aweber. Its campaigns offer a slightly different mechanism than similar marketing systems elsewhere I experienced later. I was able to use it for creating follow-up series and autoresponders, and building my own, personalized messages with a handy drag-and-drop tool. Pre-made templates available at Aweber also helped, but I recommend designing own, more business-specific ones.
All in One
It is still almost impossible to stumble on such application like Aweber even among branded software systems at this friendly price. One aspect of AWeber’s pricing structure is that all features are available on all plans i.e. unlike some competing products, you don’t have to be on more expensive plans to unlock certain functionality.
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Aweber Best Features
The best features of Aweber which enhanced my online business are listed below.
A. The ability to import / host an email database
B. A wide range of templates
D. Marketing automation functionality
E. Responsive email designs
G. RSS/ blog to-email functionality
H. List segmentation options
I. Phone, email and live chat support
J. Integrations with third-party apps Importing existing data into
Aweber from all major data formats i.e. XLS, XLSX, TXT etc.
Although there are cheaper options out there which offers some more features in the marketing automation department — Getresponse being arguably the prime example, however, the all in one functions available here at Aweber puts it right on top of all email management systems at this price. Hence, the best way through which I decided whether Aweber was for me or not was by availing its free trial – you can try the product free for 30 days. Therefore, I recommend small business owners like me to use Aweber as it gave my business the capability to keep correspondence with 1000s of my clients in a professional way by utilizing its excellent resources on all aspects of running an online business via email marketing.